A recent announcement from Take-Two Interactive over another one of its games has got Grand Theft Auto VI fans excited… again
Grand Theft Auto VI is set to be released towards the end of 2025. But before that, fans continue to itch for a second trailer for the instalment.
And they think there is concrete hope for that fabled ‘trailer two’ to land in the coming months following a recent announcement for another video game being produced by joint parent company, Take-Two Interactive.
As it stands, Take-Two has twice confirmed that GTA 6 will be released to PS5 and Xbox Series X/S in the autumn of this year with some industry experts estimating it could cost up to $100. After this, a port to PC isn’t expected to be too far way in a welcome change to previous franchise instalments.
Take-Two made the announcements in the autumn of 2024 and then earlier this month in what was a huge relief for those following the game closely as countless fans beg for updates on the project.
Now, it is all eyes on when it could be released in the autumn, with September thought to be ruled out due to another huge Take-Two release in Borderlands 4.
And now, another decision taken in relation to Borderlands 4 has been taken, with a trailer for that Take-Two game released last week.
And with GTA fans being GTA fans, they’ve taken that as a reason to mean something about the Rockstar game.
GTA 6 will soon get an autumn release date (Rockstar)
One popular GTA 6 fan account over on X (formerly Twitter) is @GameRollGTA which explained the new theory.
Posting about the Borderlands 4 trailer, they explained why it is potentially good news for a second trailer for GTA 6.
“Borderlands 4 recently got its second trailer and it launches in seven months,” they wrote.
“If GTA 6 was to follow this same pattern, then we can expect Rockstar to drop Trailer 2 towards the end of March.
“We have no reason to worry.
“Take-Two just utilises shorter marketing cycles these days.”
It’s expected to be the biggest gaming event of all time (Rockstar)
Responding to the theory, a fellow fan said: “My guess is that if the game does release this year, the next trailer should be released near or around the next conference call in May.”
Another trolled: “Second trailer next month. Previews early April. Delay to 2026 in May.”
Responding to this, @GameRollGTA said that if a second trailer does land, and it reconfirms the autumn, they are ‘almost certain it wont be delayed’. We can only live in hope.
So, why no September for GTA 6?
It is because Take-Two CEO Strauss Zelnick confirmed to IGN that the business will not act in a way that brings about ‘cannibalization’. This is a marketing strategy whereby one sales of one product released by a company are directly impacted by the same company releasing another new product to the market.
In this case, we’re talking about Borderlands 4, developed by Take-Two subsidiary Gearbox Software and published by fellow subsidiary 2K.
For Take-Two, the business obviously has a big, soft spot for GTA and Rockstar. But it is by no means its only slice of the gaming pie, with Zelnick saying the business will ‘respect the consumer’s need to spend a lot of time playing these hit games before they go on to the next’.
In other words, with Borderlands 4 confirmed for a 23 September release date on PS5, Xbox Series X/S and PC, don’t expect GTA beforehand or even in the weeks after. Many fans believe it could see the GTA 6 release pushed as far back as the start of December; a prime time spot for the festive market.
Straus Zelnick has said Take-Two releases will be ‘planned’ to avoid competing against each other (Steven Ferdman/Getty Images)
‘We will plan the releases’
“I think we will plan the releases so as not to have that be a problem,” Zelnick said on cannibalization worries.
“And what we found is when you’re giving consumers hits, they tend to be interested in pursuing other hits. In other words, I’ve said this many times, even when the hits aren’t ours, they’re a good thing for the industry.
“In this case, we hope that the hits will largely be ours. So we feel really good about it and I think that we will time our releases so as to respect the consumer’s need to spend a lot of time playing these hit games before they go on to the next.”
GTA 6 will be released in the autumn of 2025 (Rockstar)
Mapping the release
Over on Reddit, one fan ‘mapped out’ the potential release date. Sharing it in the GTA6 subreddit, they said: “Now that we know Borderlands 4 is releasing on September 23rd, I’m confident that Rockstar will release GTA 6 anywhere from the 17th of October to the 15th of November.
“The reason is because this is before the holidays (Thanksgiving and Christmas). This release window is also far enough away from Borderlands 4 as it won’t be able to clash with that game’s release. As for the 16th to the 22nd of November, the game could still release during this time as it’s still before the holidays but I’m not as confident about it since it’s the literal week before.”
